When Dhanya, our founder and CEO, realized that no one online or offline sold adjustable dresses, she began to think about how she could take charge and solve her own dilemma and, perhaps, solve the dilemma of other mothers like her.
As most mothers know, finding the right baby girl dresses can be both an enjoyable and somewhat frustrating experience. After all, outfits for children, especially babies, can be a little more pricey than your typical store-bought clothes, precisely because baby clothes need to be made from premium quality materials that won’t irritate their sensitive skin.
As much as we would like to fill our daughters’ wardrobes with the best outfits that they’ll love, the reality is that these clothes won’t last as long as we want them to because our children often grow faster than we anticipate.
Thus, we’re left with a closet full of clothes that had a shelf life shorter than the time it took to actually save up for the purchase.
Of course, moms don’t give up that easily — we try to find alternatives online, thinking that somewhere out there, there must be a dress for our baby girls that can fit them well and grow along with them. We want something that our precious girls will be happy to wear, and one that they can enjoy wearing for a long time, especially when they’ve grown attached to it. This seems like such a common problem among moms that someone must have had the same experience and managed to find a solution, right?
When Dhanya, our founder and CEO, realized that no one online or offline sold adjustable dresses, she began to think about how she could take charge and solve her own dilemma and, perhaps, solve the dilemma of other mothers like her. She just couldn’t find something that would fit her two lovely daughters that could also last for a long time. It was then that she began to tinker with her daughters’ old dresses and unwittingly planted the seed for what was eventually going to become Dianz Boutique.
As Dhanya got to work cutting, sewing, and altering her daughters’ old clothes, her younger daughter Naina became ecstatic with her mom’s newfound drive as she was able to wear the fruit of her mom’s labor and enthusiasm. On the other hand, Dhanya’s older daughter Arya didn’t seem very happy with how she was losing her old favorite dresses. However, this feeling was short-lived, as Arya soon showed interest in the alterations her mom was making. As Dhanya worked with colorful buttons, elastics, and tassels, it wasn’t long before Arya joined her mom in creating lots of lovely, adjustable dresses, like a 1st birthday dress for baby girls, that they could share with others and enjoy.
With her daughters showing both support and interest in her handmade designs, Dhanya then became motivated to work with various well-known designers who could help bring her concept to life.
Like many business ventures, Dianz Boutique started small, and mother and daughter set up their very first stall at The Railroad Days in Seattle. Aside from the adjustable dresses they created together, Dhanya and Arya also made lovely themed bows that the latter was excited to showcase to everyone who passed their stall. Arya’s excitement didn’t last for very long, however, as she soon discovered how hard it was to close a sale. Many passersby smiled, waved, and said nice things to the young girl at the stall, but, sadly, none of them ended up making a purchase.
When Dhanya saw that her daughter was becoming impatient and disheartened, she did what all mothers do best — cheered up her daughter and offered words of encouragement. Gently, she reminded her precious little girl: “We never give up.”
Inheriting her mother’s persistence, Arya soon found ways to catch people’s attention, which eventually resulted in three dresses and 28 bows sold — the first win for the mother and daughter tandem.
It was then that they added more to their creations, focusing on their mission to make beautiful, adjustable dresses that could be worn even after kids have grown one or two sizes.
Since setting up their first stall at The Railroad Days, both mother and daughter have had their share of losses and laurels, but as they continued their journey, Dhanya held onto a simple but powerful belief that she reminded Arya whenever she felt like giving up: “Follow your heart and live your dream.”
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