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Our Story

Our story begins

I’d like to tell you the story about me, my daughter and our Dianz Boutique journey.

Being a mom of 2 petite girls, it was difficult and frustrating to find dresses that fit them well. Buying dresses online almost always ended up either returning or altering it. Moreover, my daughters quickly outgrew the dresses they loved. 

Size. Size. Size. I wondered, why can't a dress be adjustable? How hard can it be to make an adjustable dress? After not being able to find any, I started tinkering around with my daughters’ old dresses. Cutting, sewing, and altering.

My younger daughter Naina, was happy with my new found obsession as she got to wear the newly experimented dresses.

While my older daughter, Arya, didn’t seem very happy as she was the one losing her favorite outgrown dresses ;). 

It caught Arya’s attention that I was having some real fun tinkering with colorful buttons, elastics and tassels and decided to join me. Together we had a fun time creating lovely adjustable dresses. This gave me motivation to start working with well-known designers who helped me bring my concept to life.

During these first days we got an opportunity to set up our first stall at The Railroad Days in Seattle. Arya was excited to showcase all the lovely themed hair bows and adjustable dresses we had created together. Unfortunately, her excitement was short-lived. She didn’t realize how hard it was to close a sale. People smiled, waved, said nice words but they didn’t buy  anything from our stall. She started to become impatient and disheartened.

As a mom, my heart sunk. I could see tears roll down her cheeks. I went up to her, cheered her up and said softly “We never ever give up”.

Soon Arya found ways to get people's attention. Thankfully things picked up and by the end of the day, my lil’ trooper sold 3 dresses and 28 hairbows. Way to go!

That was our first win. She wanted more.

We started building more dresses. Everything with one single motto - Adjustable dresses that you can wear even after you grow 1-2 sizes. During our journey until now, we had a few successes and many failures but I encouraged my daughter to dream big and never ever give up when they experience failures. My advice is to follow your heart, and live your dream.

As a mom, I am a strong believer that each kid is unique and grows differently. With this concept in mind, we build adjustable dresses - dresses that guarantee a perfect fit.