Dianz Boutique setup a stall at the Snoqualmie Railroad Days event. We had a great time. The event was very well coordinated and the team did a great job. The weather was good and it was fun. Lots of people attended the event, a ton of fun activities and the Kids had a great time.
Here are the 5 things we learned from setting up the stall.
1. Before attending the event, do your homework.
Spend time learning about the event before you send your vendor application. You should have a good sense of the type of crowd that attends the event. Read the event page, check out the photos and look at how many people attended the event last year. The key is to use this information to prepare for the event.
2. Prepare well for the day of the event.
Once you learn about the type of people that comes for the event, you can ensure your stall has the right products to sell for that audience. You should have a good understanding on what attracts people coming for the event. For example - If you are a seller for kids products, you wanted to keep products and marketing materials that attracts the kids. Getting an estimate on the number of people expected will also help you plan the amount of inventory you need to carry. As part of preparing for the event, you wanted to make sure you have the following - Tent, Tables, Chairs, Products, Marketing Materials, ability to transact - cash/card etc. Make a checklist of items to carry.
3. Plan around attracting customers to the stall.
On the day of the event, you wanted to attract as many people as possible to the stall to drive sales. You should have a good idea on what attracts your customer segment to the stall. Once you know this, keep your best selling products in visible positions for driving traffic to the store.
4. Practice your talk track with the customer.
As the customers visit the store, be ready to give your best pitch to the customer. Keep in mind that your intention is not just to make sales, it's also to learn from customer needs. Talk to as many customers as possible. This way you get a lot of learnings on customer likes and dislikes. This will help you get better next time.
5. After event follow up.
Always try to get the customer email address even if they don't purchase anything. Post event, send a follow-up note thanking the customer who visited our stall.
I hope you will find this blog useful. Thank you.